New AT&T Data Plans announced:

New AT&T Data Plans announced:

4,455 Views
Message 1 of 73
Scholar

Re: New AT&T Data Plans announced:

And how about a cost per unit now.

http://www.technobuffalo.com/blog/mobile-devices/the-big-four-data-plans-compared

So they are making it cheaper by charging over double per unit on the high plan and over 12X the cost on the low plan.

 

Sorry but how dumb do they think we are?

Message 31 of 73

Re: New AT&T Data Plans announced:

Actually, the person that wrote the article for technobuffalo obviously thinks that everyone is pretty dumb.  The cost comparison in the link is intentionally skewed to make their case.  The unlimited data calculation assumed 5 GB per month data usage.  A valid comparison would use the same amount of data so simple math shows that 2 GB of data under the $25 per month plan is actually $12.5 per GB (or 1.25 cents per MB, not the value of 1.3 cents per MB in the link) while the cost for 2 GB of data under the $30 per month plan is $15 per GB.

 

The unit cost per GB will continue to go down as a user increases the data used but the monthly billing obviously increases which is part of the business strategy for those consuming the majority of the bandwidth.

 

My concern is whether or not users upgrading to a smartphone will be allowed to use the 200 MB per month plan or if smartphone users will be forced to use the higher cost 2 GB per month plan.  It also doesn't make sense that there are additonal charges or text messages as the same delivery system is used for text as is used for data and the MMS portion of text messaging is included in the data useage.

Message 32 of 73
Scholar

Re: New AT&T Data Plans announced:


tilteduser wrote:

Actually, the person that wrote the article for technobuffalo obviously thinks that everyone is pretty dumb.  The cost comparison in the link is intentionally skewed to make their case.  The unlimited data calculation assumed 5 GB per month data usage.  A valid comparison would use the same amount of data so simple math shows that 2 GB of data under the $25 per month plan is actually $12.5 per GB (or 1.25 cents per MB, not the value of 1.3 cents per MB in the link) while the cost for 2 GB of data under the $30 per month plan is $15 per GB.

 

The unit cost per GB will continue to go down as a user increases the data used but the monthly billing obviously increases which is part of the business strategy for those consuming the majority of the bandwidth.

 

My concern is whether or not users upgrading to a smartphone will be allowed to use the 200 MB per month plan or if smartphone users will be forced to use the higher cost 2 GB per month plan.  It also doesn't make sense that there are additonal charges or text messages as the same delivery system is used for text as is used for data and the MMS portion of text messaging is included in the data useage.


Except for the fact there was a soft cap on the existinng plan of 5gb and it was never inforced but still you payed $30 for 5gb not 2gb does not matter if people did not use it that is what it was for.So to say they should compare it at 2gb is ludicrous. When comparing prices you look at the price get pay and how much you get to get a price per unit.  Granted they did not carry it out to 2 decmial places which they should have but it still stands that under the new plan data is twice the cost at a minimum. They have said in the press release very clearly that smartphone users can take the 200mb plan and change between the plans as they want and not affect the contract.

Message 33 of 73
Master

Re: New AT&T Data Plans announced:


quetzalcoatl wrote:

 It is all moble broadband not smartphone.

http://gigaom.com/2010/02/09/cisco-the-mobilpocalypse-is-coming/

 

But even so this change will hit hard on usage.


Sorry, do you realize that mobile broadband plan today costs $60/mo for 5GB. The Smartphone data plan change didn't affect this.

Message 34 of 73
Master

Re: New AT&T Data Plans announced:


quetzalcoatl wrote:

And how about a cost per unit now.

http://www.technobuffalo.com/blog/mobile-devices/the-big-four-data-plans-compared

So they are making it cheaper by charging over double per unit on the high plan and over 12X the cost on the low plan.

 

Sorry but how dumb do they think we are?


Unit price only makes sense if you actually use that much. With average smartphone data usage around 200MB, the unit price actually decreses if most ppl opt for the $15/m plan. With the congested network AT&T has today in most big cities, you can't use much data even if you try to do it 24/7. 

Message 35 of 73
Scholar

Re: New AT&T Data Plans announced:

All you have to do is look at the "existing" historical data of wireless and wired data usage. Deja vu...  I had similar discussions with folks that thought that a 1GB hard drive and 128MB of memory were enough because programmers were going to optimize thier code to use even less RAM memory and storage... and because users were not going to be able to "ever" use all that storage...  Boloney!!! Data usage per subscriber is going up and telcos know it. The investments that telcos are making in their infrastructure to increase capacity and the investments that technology companies are making to take advantage of this capacity are real. As an example just take a look at what Apple plans to do in the future with  iTunes... Soon users will be able to stream to their iPhones music from their libraries, sample streamed music from iTunes before purchase and listen to "future" streamed music channels for a fee. Apple did not recently purchase a company (Lala) that specializes on streaming music just to have it sit in their coffers. AT&T sees the writing on the wall X number of iPhone users = X number of iTunes users... iTune users start to use the streaming services... Add it up... network usage per iPhone user goes up.... More data, more money, more data more money. Of course they'll be those that won't use stream services... heck I have an uncle that still uses a typewriter and friends that don't even own cell phones... But I doubt that these individuals are in AT&T's target audience. Their target audience are user with great "potential" to increase their data use... Guess who these "captive" users are?. They own the bridge and the toll booth... No more monthly easypasses... pay per crossing at the booth. The business decision to change the plan was not made based on the “current” average usage, historical usage of wireless data or to lowers subscriber's fees. This is a well thought out strategic move based on the “projected” (and almost certain) increase of data usage per subscriber.

Message 36 of 73
Professor

Re: New AT&T Data Plans announced:

 


quetzalcoatl wrote:

And how about a cost per unit now.

http://www.technobuffalo.com/blog/mobile-devices/the-big-four-data-plans-compared

So they are making it cheaper by charging over double per unit on the high plan and over 12X the cost on the low plan.

 

Sorry but how dumb do they think we are?


Wow, that is the worst graphic EVAR.  Did they really think that following a color-coded maze was the easiest way to compare the carriers?  A simple chart where you can just compare the carriers' costs would have been much more effective.

 

Message 37 of 73

Re: New AT&T Data Plans announced:

This announcement is causing mixed feelings for me who has NO data plan.  I need to replace my Tilt and I was dreading being forced to pay for a $30 data plan.  I only do wifi, so I don't use the 3G data.  At least with this announcement, I'll only be forced to pay for at $15 data plan.Smiley Mad

 

The network is clogged, so they're changing the rules.  That's business.  You don't like, it you take your business elsewhere.  But do it soon, because they'll all jump on this bandwagon eventually.

 

Z.

Message 38 of 73
Guru

Re: New AT&T Data Plans announced:

This is from Caretaker, one of the Moderators here on these forms. He/she posted this in the Apple form:

"Hey guys, Thanks for your continued contributions to the AT&T Wireless Community!  It’s been all a buzz since we announced the introduction of the New Smartphone Data Plans. As many of you already know, existing Smartphone customers who already have a Smartphone data unlimited plan on their account will be allowed to keep their existing data plan should they choose, even if upgrading their device to another Smartphone; this includes ALL Smartphone Operating Systems such as iPhone, BlackBerry, Android Windows Mobile, webOS and Symbian.  So, if you currently have a smartphone, such as a BlackBerry and would like to upgrade/switch to another smartphone like an iPhone, you can do so without losing your current  Smartphone data unlimited plan. For more information on the New Smartphone Data Plans, check it out here."

Message 39 of 73
Scholar

Re: New AT&T Data Plans announced:

IMO the new plans are a GREAT addition for light smartphone users but a horrible step backwards for heavy users. There's PLENTY of smartphone users out there that don't use more than 200MB of data a month, and there'll be even MORE such users now that they can pay $15 a month to use data on a smartphone rather than $30. AT&T could've simply done away w/the unlimited plan and not introduced this, so the fact that they did is the good news...

 

The bad news is that there's plenty of power users that do use more han 2GB of data a month on their smartphone (I can use nearly 1GB/month w/a non-3G feature phone, FWIW), and there's gonna be even more of them in the future. To all current iPhone/smartphone users that are looking at the data usage metrics on their bill and refuting this fact... Stop for a minute and think about what your current data usage is comprised of.

 

If you're mostly web browsing and using the GPS you won't use much data, no... But what if you stream videos a lot (HD video even), what if you use internet radio apps a lot, what if you video chat (something that soon-to-be-released phones like the next iPhone and the EVO are bringing), what if you upload HD video clips you've recorded, what if you start using more cloud sync services (a la Dropbox), what if you start tethering (thru Froyo or rooted/jailbreak methods)?

 

Your data usage is gonna spike thru the roof, you may not be doing all (or any) of that today, but you soon will, and a 2GB cap is gonna seem downright miseable then... 'SPECIALLY for $25. If it was $15-20 for 2GB I could stomach it I think. Should've been $10 for 200mb, $20 for 2GB, and $35 for unlimited data, no grandfathered plans, just pick whatever fits best.

 

My 2 cents... The cap is gonna be a big downside w/future Android phones, if it's not already an issue for you. Again, I think the $15 plan is awesome, I've actually recommended it to my sister for her E71x (she currently doesn't pay for data at all), but the lack of an unlimited plan is a big step backward... And the fact that the iPad is slotted in under the same plans is downright ridiculous, and I'm not a big fan of the iPad but it's still a travesty for iPad owners.

Message 40 of 73
Scholar

Re: New AT&T Data Plans announced:

BTW As a sort of silver lining for those of you currently paying $30 already... I'm pretty sure that the $30 plan add-on itself can be grandfathered even if you renew the contract, just like entire plans can be grandfathered. Why?

 

Renwing your contract and buying a subsidized smartphone just requires that you have a data plan, now there's three possible data plans, they've never stated you have to have a specific data plan for a renewal (unless you wanted to get away w/a feature phone plan on a smartphone or something, but that's different imo).

 

Plus my sister renewed her contract about 9 monts ago while having a $10 add-on that doesn't even exist anymore, at all ($10 gives her an extra 1,000 minutes of incoming calls over the plan's 850), the add-on (specific to her line) survived intact. I'm not saying AT&T couldn't go out of it's way to force the new plans on renewals (if you're buying a phone), but it seems unlikely right now.

 

Comments from sales reps seem to back that up even if they've been vague or not official... I think we're more likely to see further adjustments to the pricing scale before the $30/unlimited plans start to get phased out entirely... 'Specially once other carriers start adopting similar policies (more than likely Verizon, at 'least, Sprint CEO said they're not looking that way just yet but he also said you can't never say never, heh).

 

Edit: Plus there's that quote davidusr posted two posts up... Smiley Tongue Seems a lot more official than anything else I've read. Sorry I only just saw it and I wrote the post before that.

Message 41 of 73
Scholar

Re: New AT&T Data Plans announced:

 


quetzalcoatl wrote:

foxbat121 wrote:

Two sizes still better than one-size-fits-all Smiley Happy

 

The only true victims in this shift are those paid extra for an iPad 3G.


No there is another victim and that is the person like myself that was  a heavy smartphone user sold it got a feature phone since I wanted to wait for a good smartphone to hit and now will not be able to get an unlimited data plan.

Only thing that I can think that will be a good out of this is that the OS will get some better code to use less data. Android is bad and apple is horrid.


 

Eh, I agree that you're one of the many victims here (along w/iPad users, and any heavy smartphone users really)... But I dunno to what extent you can really blame the smartphone's OS on extra data usage. I know Apple's server-side notification system probably makes the phones haul a lot more data than Android (all in the name of keeping the phone simple, ugh)...

 

But ultimately any sort of stuff the OS does as far as notifications/sync'ing/etc pales in comparison to the basic data usage of people web browsing, let alone using apps that use data (in all sorts of inefficient ways) or doing heavier stuff like uploading video, using video chat (soon), etc. All that stuff will eat up way more data in the grand scheme and no amount of OS optimizations will let us escape that. Heck, multi-tasking itself will drive data usage up. Ask around after OS4 hits...

 

A lot of it still goes down to usage patterns tho, many users w/an iPhone won't use any more than 200MB a month even if it's using a less efficient phone. Android users ('specially early Android adopters on a carrier) are perhaps more prone to use advanced features that ead more data. I don't think you can really draw generalizations at the OS level, 'specially on AT&T where there's little choice anyway.

 

It's the scale of the pricing scheme that's at fault here imo, not the general idea behind it, altho there should always be an unlimited plan even if it's for a premium. I'd GLADLY pay $40 or maybe even $45 for unlimited data per month if it includes tethering and the carriers would stop treating users that tether w/o the official overpriced plan add-on like criminals (they can't really control it anyway).

 

Wish we could take a poll on that kinda sentiment...

Message 42 of 73
Master

Re: New AT&T Data Plans announced:

You can be sure that Video call/chat will be a separate billable feature that is much more expensive than simply counting MBs on data, just like AT&T Navigator and MMS data usage that are not counted toward your data cap.

 

For most ppl just browsing webs, a few hundreds of MB or even 1GB will be more than enough. It's the streamers, whether audio or video, that will sure use more than 2GB/m. Multi-tasking and notification won't add much more to that. I've WM6.5 with multi-tasking and had both Exchange Sync and Hotmail sync on at the same time and my usage is no more than 200MB with moderate web browsing.

Message 43 of 73
Professor

Re: New AT&T Data Plans announced:


tamanaco wrote:

I hear you... but these new plans do absolutely nothing "at this point" to curve the abusers as it grandfathers the existing users of unlimited data plans with and without contracts. Read their announcement here  "Current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension." This is not about the data hogs... this is a "strategic" move. The hogs will be taken care of later via increase network capacity (investment in infrastructure) and change of usage rules that will take place once the "majority" of existing unlimited contracts expire and are not renewed as unlimited.

 

Yes, these new plans will even get more folks to sign up for data services as they see a lower entry cost point... This is the hook... Once they sign up for two years they're now captive. As users discover all these new streamed data services that are emerging they will try them...  This is the bait....   AT&T's own projected numbers that are disclosed in their prospectus and communication to share holders emphasizes  increased revenues based on increase wireless data use from existing subscribers with lesser emphasis on increased revenue from the number of new subscribers. Once the fish are in the pond is easy pickings... No more unlimited data all of us will be metered.


I somewhat share this perspective. It's not bait and switch, but it is bait the hook. While the current data hogs are an issue, AT&T sees that the future holds a huge increase in data hogs. You think they don't raise a brow when they see sites like Hulu coming out with apps that will stream your favorite TV shows and movies and the manufacturers starting to put out devices that can handle this? What about gaming? Soon you will be able to play a game against your best bud over the internet while on your mobile handset. A 200mb taste will lead to a several gigabyte addiction. Maybe not now, but it is coming in the future and AT&T is wisely positioning itself to stuff it's pockets. When people start screaming for more, AT&T will happily give you unlimited back for $50...$60....$70....who knows how much.
Message 44 of 73
Scholar

Re: New AT&T Data Plans announced:

I spent about 1 hour in a store today with both a manager and an employee trying to find a loophole for me. I guess there used to be a loophole on one of the older systems but it has been plugged. So my only option to get grandfathered is to buy a new phone and hope the one I want come out within 30 days or find a old smartphone that I can get the IMEI number from to have it added to my account. I am still not happy about being able to get the unlimited data but the staff did do everything within their power.

Message 45 of 73
You must type a description before you click preview or reply.
Share this topic
Announcements

Are you looking to upgrade and activate your device?

Let us help make Ordering, Upgrading and Activating easy!

Additional Support