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Posted Oct 7, 2011
7:55:52 AM
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Doing the math, iPhone upgrades

I see a lot of people complaining they're not getting the full discount so I'd like to point out the math. This is probably two of the worst case scenarios for AT&T (not counting student/corporate discount, etc):

 

Individual:

450 min : $40

200 MB: $15

 

Monthly: $55

1 Year: $660

2 Years: $1,320

 

 

Family Plan (5 lines):

700 min (1st line): $60

4 add'l lines: $40

5x 200MB: $75

 

Monthly: $175

1 Year: $2,100

2 Years: $4,200

 

 

Now . I don't know by how much exactly AT&T subsidizes each phone. Let's just assume it's the same as the ETF ($325).

 

For the individual plan, when you sign a 2-year contract, AT&T expects to pocket $995. How much of that is profit and how much goes to expenses (system maintenance, upgrades, etc), I have no idea. However, if they let you upgrade in just 1 year, then they only get $335 in revenue (not profit).

 

For the family plan, when you sign a 2-year contract, AT&T expects to receive $2,575. However, if they let you upgrade all 5 lines in just 1 year, then they only get $475 (or $95 per line per year) in revenue.

 

You can see AT&T's dilemma. With the current system, if they offer early iPhone upgrades, they'd likely have to offer it to everyone - even those on the lowest plans.

 

The main issue here is the lack of transparency. I'm sure there are several folks who would be happy to go with a higher plan if that means they can upgrade their phones earlier. I think all carriers should move to a different system than giving outright, flat-rate equipment subsidies. Or, given Apple releases a new phone every year, bring back the 1-year contracts (with higher device prices, not to exceed 1/2 of the ETF).

I see a lot of people complaining they're not getting the full discount so I'd like to point out the math. This is probably two of the worst case scenarios for AT&T (not counting student/corporate discount, etc):

 

Individual:

450 min : $40

200 MB: $15

 

Monthly: $55

1 Year: $660

2 Years: $1,320

 

 

Family Plan (5 lines):

700 min (1st line): $60

4 add'l lines: $40

5x 200MB: $75

 

Monthly: $175

1 Year: $2,100

2 Years: $4,200

 

 

Now . I don't know by how much exactly AT&T subsidizes each phone. Let's just assume it's the same as the ETF ($325).

 

For the individual plan, when you sign a 2-year contract, AT&T expects to pocket $995. How much of that is profit and how much goes to expenses (system maintenance, upgrades, etc), I have no idea. However, if they let you upgrade in just 1 year, then they only get $335 in revenue (not profit).

 

For the family plan, when you sign a 2-year contract, AT&T expects to receive $2,575. However, if they let you upgrade all 5 lines in just 1 year, then they only get $475 (or $95 per line per year) in revenue.

 

You can see AT&T's dilemma. With the current system, if they offer early iPhone upgrades, they'd likely have to offer it to everyone - even those on the lowest plans.

 

The main issue here is the lack of transparency. I'm sure there are several folks who would be happy to go with a higher plan if that means they can upgrade their phones earlier. I think all carriers should move to a different system than giving outright, flat-rate equipment subsidies. Or, given Apple releases a new phone every year, bring back the 1-year contracts (with higher device prices, not to exceed 1/2 of the ETF).

Doing the math, iPhone upgrades

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