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Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

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Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

AT&T TV or AT&T TV NOW Package Updates

DIRECTV NOW is not AT&T TV NOW. Same entertainment, cool new name. If you are wondering about pricing and packages, I have you covered. 


AT&T TV NOW & AT&T TV Packages 

Check them out below:

  • AT&T TV - Comes with AT&T Device & Remote Assistant!
  • AT&T TV NOW - Stream with your favorite device!


Packages & Channel Lineup

Get a detailed breakdown of the packages below:



How are the AT&T TV or AT&T TV NOW package prices changing?

  • Base packages - The prices of the Live a Little, Just Right, Go Big, Gotta Have It, and Todo y Mas packages are increasing by $10 a month. 
  • Premium channels - Prices starting March 13, 2019 will be $15 per month for HBO® and $11 per month for Cinemax® and Starz®.
  • International options - The Brazilian package is increasing to $30 per month and the Deportes add-on is increasing to $15 a month.

Good to know: Already have a premium channel, international option, or Deportes? You’ll keep your current price.

  • Example Scenario1: You have a grandfathered package, HBO, and Cinemax and change to Plus. Plus has HBO included, so you don't have to worry about paying for that, and your Cinemax pricing will still remain the price you were paying.
  • Example Scenario2: You have a grandfathered package, but don't have HBO and Cinemax. You upgrade to Max, and now want to add Showtime. Since Showtime is not included, you will pay an extra $11.


If I upgrade from grandfathered package to the Max or Plus packages, when does it go into effect?

Your package will update on the next billing cycle. So for example, if it is April 13th, and your billing cycle is the 1st of every month, your package will not update until May 1st. So for those that are looking to watch HBO immediately, they will want to add the HBO bolt-on first, and then upgrade. You will only pay a prorated amount for the HBO bolt-on, since you did not have it for the entire month.


When do the AT&T TV or AT&T TV NOW price changes take effect?

Price changes for:

  • Packages take effect April 12, 2019.
  • Premiums, add-ons, and international options take effect March 13, 2019.


What happens if I update my AT&T TV or AT&T TV NOW package after the price change?

If you upgrade or downgrade your package after April 12, 2019, you’ll pay the new price – even if you have a promotion.


Will the AT&T video loyalty credit or HBO for Life change?

As long as you maintain your grandfathered package (Live a Little, Just Right, Go Big, or Gotta Have It) and a qualified Unlimited wireless plan, you’ll continue to receive your Video Loyalty Credit or HBO® for Life. If you change plans, you’ll lose your HBO for Life or Video Loyalty Credit eligibility.


What if I am on the Early Adopter offer for Go Big?

We want to make sure you still have an exclusive deal on your Go Big Package and receive the best streaming value around with access to over 100 channels. You’ll continue to save $25 per month off the regular price of Go Big, but your package will increase $10 per month, the same amount as all packages.


Why can't I upgrade to any other packages besides Max and Plus?

Currently, the only packages we offer for grandfathered customers are the Max and Plus packages. Once you change to one of these packages, you are not able to change back to your previous package.


Why did you add the new AT&T TV or AT&T TV NOW packages?

We’re looking to deliver the right, slimmer mix of channels to offer options you want.  PLUS and MAX both include premium entertainment like HBO (MAX also includes Cinemax), extensive on-demand libraries and local channels.


Why are you increasing the price of AT&T TV or AT&T TV NOW for existing customers?

Similar to our competitors, we must consider changes to pricing and channel packages based on increasing programming costs and changing customer trends.

While we’re raising the price $10/month for existing AT&T TV or AT&T TV NOW customers, we’re also introducing new options.

These two new AT&T TV or AT&T TV NOW packages—PLUS and MAX—provide slimmer, quality-driven content lineups at a competitive price.


Why are you increasing the prices of the old AT&T TV or AT&T TV NOW packages (Live a Little and others) for new customers, in some cases by more than double?

We’re debuting two new packages on AT&T TV or AT&T TV NOW that include premium content, like HBO. Both provide slimmer, quality-driven content lineups at a competitive price. At $50 and $70 respectively, both will include HBO, extensive on-demand libraries and local channels. This is our next move in revamping our 2-year-old live streaming service and sets the stage for more in 2019.


What if customers don’t want HBO included in their plans? Will you not offer a package without HBO?

We believe that including HBO in the PLUS and MAX packages brings incredible added value to these new lineups. However, if you are looking for a slimmer option, our other streaming service, WatchTV, offers over 35 channels and 15,000 on-demand titles for only $15 a month or free for AT&T Unlimited &More and &More Premium wireless customers.


If AT&T Unlimited &More Premium wireless customers already get to choose HBO or Cinemax as part of their wireless plan, do they get a discount on the new AT&T TV or AT&T TV NOW packages that include HBO and Cinemax?

No.  If you have selected HBO or Cinemax as your &More premium, you will not receive any discounts but will be able to change to another premium at their 12-month mark.


If I’m a grandfathered AT&T TV or AT&T TV NOW customer and I want to try the new PLUS or MAX package, but don’t end up liking it, can I revert to my grandfathered lineup?

No. You must stay on your current package of “Live a Little,” “Just Right,” “Go Big” or “Gotta Have It” in order to retain the lineup.


Why are Viacom and Discovery channels not included in PLUS or MAX?

We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value.



*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.
Message 1 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

If I was to look for the new plan that matches my current Go Big Plan, the new monthly Directv plan cost will be $124! Are you kidding me? So, I go to the tv everywhere apps that couldnt be authenticated thru directnow, they still cannot be authenticated with my grandfathered Go Big plan even though it no longer exists but is now part of the directv plans. Come on AT&T, GIVE US SOMETHING IN EXCHANGE FOR THE HIGHER PRICES!  

Message 16 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

You answered my question. I thank you for your information and quick responses. I'm still skeptical because I have been given two different answers from you and a chat agent, but I'll just wait to see what the first changed bill says. This is a difference of adding $10/month or $23/month to my plan so it's important. Also, I still say there really is no justification for your increased prices. I do not have a problem with prices getting raised, but I feel as though nothing has been done to warrant the increases. The service is the same as it was 1.5 years ago for me, aside from Beta DVR, which is still in Beta and not all that reliable. I also have to say that the two new plans, Plus and Max, are a complete joke compared to other streaming services and paying full cable/satellite prices for all the other packages has me laughing because it's so incredibly stupid. You might keep me around for a few months to see how things go, but I will also be subscribing to Hulu Live TV and comparing the two services along the way. Yeah, I know, people might read that and say how stupid that is to be wasting money like that on two services, but I want to see which one performs better over a few months and DirecTV NOW leaves me no choice in leaving DirecTV NOW and then coming back to the service because I would never ever choose the Plus or Max plan and I would never ever pay those incredibly stupid prices for the other packages.

EDIT: I just want to stress how upset I am over these changes from my situation I was looking into. I literally just started the Hulu Live TV trial last week and was probably going to cancel my DTVN subscription and give Hulu Live TV a try for a few months and if I didn't like it, then I'd come back to DTVN. But now, there is absolutely no way I would choose any of these new packages, so now I'm stuck because if I choose Hulu Live TV and there ends up being problems, I know I won't be able to get DTVN anymore. I wouldn't even consider these new packages for a second. Oh, and in case I haven't said it yet — THESE NEW PACKAGES ARE INCREDIBLY STUPID.

Message 17 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

 So the theory is, if you have HBO now at five dollars it will continue at five dollars? That contradicts what an AT&T agent told me this morning. (And his managers confirmed it.) The billing site clearly shows I was about to be charged $25 more for my grandfathered go big with HBO. I’m done. Off to YouTube TV.


Then again, AT&T is the worst company in history in clearly announcing pricing changes, channel changes, feature  changes. The agent might’ve been wrong, and his boss may have been wrong, and the billing site may have been wrong.

Message 18 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

The only thing that I see that is solved is the final nail in the coffin for Direc tv now.

Message 19 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

To the question: "Why are Viacom and Discovery channels not included in PLUS or MAX?"

This is not an answer: "We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value."

If that's all you got then you aren't "determined" enough!


Also, why in the world were these changes not posted on the main DTVN page in advance so customers could make an informed decision about a plan change? Instead, you have changed the rules and then told us we are stuck! To make matters worse I had to look for 2 hours for the details and found them buried in a forum instead of being prominently posted on the main page. That alone has given me incentive to look elsewhere! 

Message 20 of 248
Not applicable

Re: Changes to the DIRECTV NOW Packages (2019)

On my manage account page, it shows grandfathered plan, not available anymore, auto renews on April 7th, here’s the good part @$8 less/mo then I’ve ever paid. 


Even assuming I squeezed before the plan changing date of April 12th, looks like I’ve been overcharged all this time.

Message 21 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

It appears that many DirecTV Now customers are NOW experiencing a rare form of seasickness that also affected the passengers of the Titanic.


April will be a very interesting month. If the billing department manages to properly bill (keep the free or $5 HBO, etc.) the majority of DTVNOW's grandfathered subscribers, that will be the first miracle. The second miracle will be if the billing department can convince enough subscribers that the price increase and new plans are not part of an elaborate April Fool's Day joke, but rather just another Beta test that will eventually lead to calmer waters and a happy ending.


#Holding my breath


Message 22 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

This whole thing is horrible! So I added HBO yesterday because I heard about the new packages and price changes so I wanted to get that added before the change today. Yesterday after I added HBO to my Just Right package it said my next payment would be $60. So today my account says my next payment will be $70. So I am not getting HBO for $5, but getting it for $15. I should be grandfathered in. I sure hope those of us who want to keep our same package get to and don’t lose the channels they’ve taken away. I watch a lot of those channels and also watch local channels so if I want to go to a different service I’ll lose ABC which I need live so I can vote on American Idol and no one else carries it live. I also need TvLand and A&E and no one else seems to carry them together. Those were the reasons I chose Directv Now over the other live streaming services. This whole thing stinks!!!!
Message 23 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

Please help, I am grandfathered with the go big plan. $40, $5 HBO, $8 Showtime, and $5 3rd stream. My invoice is $58. I expect to now pay $68.  I’m ok with that. However I have not and never do receive emails from DTVN about the increase and the online account shows $65 and not the grandfathered price. I did check spam. I did receive the new streaming box without ever requesting one. Should I just wait until I get invoiced or should I be proactive? 

Message 24 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

The federal DOJ drops its opposition to the AT&T-Time-Warner merger, and lo and behold! Not a month later, price increases! What AT&T doesn't seem to get is that people moved to DTN to GET AWAY from cable company behavior, not to experience more of it. For early adopters (gosh, you'd think that AT&T would want to reward them, not treat them like saps), this amounts to a $15 increase in less than a year on the original $35 charge for Go Big, in other words, a 42.9% increase! Have "programming costs" increased 43% in the last year? Really? And what other programming changes/additions have you made? Please, demonstrate this, AT&T. Give us some evidence that justifies this ridiculous increase. In the meantime, I'll be looking at what other options have to offer, and evaluating whether a switch makes sense for this early adopter.

Message 25 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

Well the way I see it and I spoke with my cancellation of my original go big package.

first it was $35 and the service was buggy and beta for the first year. Then greed took AT&T and they raised it to $40 and said I was still saving so much money over regular pricing for my package.


they have had their DVR service in beta, and it still is so that is worthless.

now the email states I can keep my go big plan for $10 more a month, again still a buggy service and crappy DVR which they say is in beta. The whole service is in beta.


so now they want $50 for the same crappy service. And I signed up probably one of the first. But enough is enough. People dropped cable and satellite services because of the constant price increases and low and behold this streaming service is doing the same thing and you would think if you lost 247,000 directtvnow customers last quarter, and state you expect to lose more after the promotions and new price increases it makes no sense to keep raising prices like cable on the backs of the remaining customers.


unfortunately or fortunately depending how you look at it, I went to YouTube TV at $40 and if they in turn raise their rates like the greed of cable and satellite and directtvnow I can do without tv.


it is a shame greed takes over and the customer gets shafted time and time again. 

I advise others to quit this streaming TV service now before you get caught in yet other price increases with lying excuses. Think of it, you are choosing less and are being charged more. 

Lot of streaming choices out there. Just leave this Directtvnow now service and don’t look back.



Message 26 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

From what I've read, all the price-increase emails haven't been sent out yet. So just like Illzell, I also haven't received mine either.

I assume it's because my billing period isn't until later in the month, which is why I still see the correct lower regular price listed on my DTVNOW account page.


We'll probably all get our price-increase emails before our next billing period arrives. If not, I assume our account pages will still soon state that there has been a $10 price increase (for April's billing period). I'm going to ask Lori Loughlin if she'll pay mine. It's not like I'm asking her for a million dollars to stay out of jail. Heart


#Free Aunt Becky

Message 27 of 248
ACE - Expert

Re: Changes to the DIRECTV NOW Packages (2019)

Some have been sent. I received mine today!

Award for Community Excellence 2019 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
Message 28 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

I haven't gotten the email yet either, but my next bill is still in March, the 17th to be exact. Doesn't really matter though since I'm doing well with the Hulu Live trial and will cancel DTVN tomorrow plenty of time before the next bill gets paid. Even with the $10, I would possibly consider staying if I could get in writing a guarantee that all the channels in my Just right package would remain for, say, the rest of the year without further increase. I'm not an early adopter so I don't have any extra discounts and I just don't see all the channels staying on the old plans for much longer when the number of subscribers on the old plans will  shrink rapidly.

Message 29 of 248

Re: Changes to the DIRECTV NOW Packages (2019)

I spoke with a rep and received 3 months of discount, $10 per month. He said to contact them at the end of the three months to see what else can be done, as well as lowering the start up cost for HBO. I am on the original Go Big plan. Early adopter at $35 a month. If this cannot be resolved permanently, I will be dropping the service altogether. There is no excuse whatsoever to increase the cost of this thing by $15 in less than a year for early adopters. That's taking advantage of a base that was supportive through the bugs, etc. If they want to raise prices for new folks, fine, let the market decide. But we were asked to sign up and bear with them and in return we were offered a one time only chance at $35 a month. I paid for a year before I even watched the thing because it was so slow. But I kept paying because I didn't want to lose that rate. And they reward us how? 


Wrong is wrong and this is wrong!



Message 30 of 248
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