There is allot more that goes into the equation behind the scenes. One cable company can strike a deal to carry the channels where another provider like Uverse has to strike a separate deal to carry them. AT&T decided it was not worth the price they wanted to charge so they are no more. It's free enterprise.
Here is AT&T's take on it:
AT&T: We are very disappointed that Hallmark has refused to provide AT&T and its customers with a fair deal one that is no worse than similarly-sized and smaller providers and refused to adhere to key obligations under our current deal. We offered to extend the current deal while talks continued, and Hallmark rejected that offer. We don’t want customers to lose their programming, but we believe strongly that our customers should not have to pay more than their fair share for Hallmark’s channels, which is exactly what Hallmark is demanding.
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