Starz Re-Brands Encore Channels

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Starz Re-Brands Encore Channels

From the article in the link found below:

 

Starz this December will unbundle Encore Espanol for distribution on Spanish-language tiers, one of several changes planned for the eight-channel Encore multiplex suite of networks.

 

Beginning Dec. 2 the company will rebrand its Encore Drama channel to Encore Black, targeting African-American viewers, while catering to baby boomers with the rebrand of Encore Love to Encore Classic, said David Baldwin, executive vice president of program planning for Starz. In addition, the network will target young viewers with a daily, eight-hour primetime/late night block of horror films via its Encore Suspense channel.

 

“We never like to rest on our laurels; instead we wanted to take a great product and make it even better and, to a great extent, make it stickier to audiences,” Baldwin said. “Instead of trying to create something new and better out of the inventory and work it out toward the subscriber, we decided to take a look at our subscribers and work it back into creating channels specifically for them.”

 

Encore Espanol, launched in May and currently carried by telcos AT&T U-verse and Verizon FiOS, can now be offered outside of the Encore multiplex package by distributors on a lower-cost, Spanish-language tier.

 

Looking to cater to an older African- American audience, Encore Black will feature targeted movies from the 70s, 80s and 90s such as Losing Isaiah and Ali. In addition, the network will feature classic sitcoms includingWhat’s Happening!!, Diff ’rent Strokes and 227.

 

Encore Classic will target viewers 50 years and older, who watch 24% more hours of television than the rest of the population, with such films as Kramer vs. Kramer, American Graffiti, Independence Day, Basic Instinct(pictured) and Good Will Hunting. Classic will also feature sitcoms, including Murphy Brown, Magnum P.I. andNight Court.

 

In a nod to the 18-49 crowd, Baldwin said Encore Suspense will program a nightly 9 p.m.-5 a.m. “Graveyard Shift” block featuring horror films such as Amityville Horror.

 

http://www.multichannel.com/content/starz-re-brands-encore-channels/146600

Message 1 of 3 (454 Views)
ACE - Master

Re: Starz Re-Brands Encore Channels

I better be recording a bunch of movies for the wife on Encore Love, since it's going more to Encore "Old Fogie's Blockbusters." Smiley Wink

*The views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
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ACE - Professor

Re: Starz Re-Brands Encore Channels

I blocked Encore Espanol a long time ago. I think it's ch944, but idk.
*The views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
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