Comcast To Shift From Broadband Caps To Usage-Based Pricing

Expert

Comcast To Shift From Broadband Caps To Usage-Based Pricing

Very interesting.  This is similar to the model for AT&T which has yet to be implemented for U-verse.  Here is an excerpt from the article found in the link below: 

 

Comcast will eliminate the 250-Gigabyte monthly broadband-usage limit on Xfinity Internet, moving over time instead to a usage-based pricing model that will provide at least 300 GB of data usage before customers incur additional charges, the operator said Thursday.

 

The cable operator is making the change after it was criticized by competitors and public-interest groups for allowing unlimited usage of its IP video-on-demand service on Xbox 360, while applying usage of other Internet-video services to the cap.

 

"[I]n recent weeks, some of the conversation around our new product introductions focused on our data usage threshold, rather than on the exciting opportunities we are offering our customers," Cathy Avgiris, Comcast's executive vice president and general manager of Communications and Data Services, wrote in a blog post.

 

Comcast will "replace our static 250 GB usage threshold with more flexible data usage management approaches that benefit consumers and support innovation and that will continue to ensure that all of our customers enjoy the best possible Internet experience over our high-speed data service," Avgiris said.

 

In the next few months, the MSO will test least two usage-based pricing approaches in different markets. Comcast did not provide details about timing or locations.

 

Comcast's first new approach will offer a 300-GB usage allotment for Internet Essentials, Economy and Performance tiers, and with increasing data allotments for each successive tier of high speed data service (e.g., Blast and Extreme). The "very few customers" who use more data at each tier can buy additional Gigabytes in increments; for example, $10 for 50 GB, according to Avgiris.


The second approach will increase data-usage thresholds for all tiers to 300 GB per month and also offer additional gigabytes in increments (e.g., $10 per 50 GB).


With the changes, Comcast subscribers will be able to access an "effectively unlimited amount of usage, because they will be able to buy and use as much data as they want," executive vice president David Cohen said on a call with reporters Thursday.


As far as the rationale for the change, Cohen said, "It's a matter of messaging, rather than capacity. We just didn't like the message we were sending to consumers, that they had a static, 250-Gigabyte cap."

 

For both approaches, Comcast will increase the initial data-usage threshold to at least 300 GB per month. In markets where Comcast will not be trialing a new data usage management approach, the company will suspend enforcement of our current usage cap, "although we will continue to contact the very small number of excessive users about their usage," Avgiris noted.

 

http://www.multichannel.com/article/484686-Comcast_To_Shift_From_Broadband_Caps_To_Usage_Based_Prici...

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Re: Comcast To Shift From Broadband Caps To Usage-Based Pricing

Look, listen, and learn AT&T.

 

 




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Expert

Re: Comcast To Shift From Broadband Caps To Usage-Based Pricing

Don't worry, ATT is all over it, LOL!  This has already come up in e-panel surveys.  Smiley Wink

 

I think this will be a lot harder to pick a package for (vs. cell data), but that's where UVRT will come in handy!

 

 

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