Unlimited data

No one knows until it is announced. If they do, it will probably be pretty pricy.

@Dleite It would be nice but I'm guessing not as profitable. At least with the bundled services AT&T is able to keep control of the post-paid churn 

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@Dleite wrote:
So what makes it so easy for others to just offer unlimited data w/o having to sign up for cable service?

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For one, most of the other mobile carriers do not also offer TV services in the US, so they would need to partner with a TV provider.  For AT&T, bundling TV and cellular unlimited data give customers an incentive to subscribe to the TV service that they might have taken to a competitor.

If you also look, most of the other carriers offering unlimited data plans are also smaller carriers than AT&T so they have to operate on a tighter margin to try to get more customers away from AT&T.

Funny how Verizon enters the unlimited arena and this discussion changed nearly overnight...

https://www.att.com/shop/wireless/unlimited-plan.html