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$35 GO BIG Introductory Offer ENDS January 9, 2017
I just saw saw the $35 promo offer ends soon.
Limited time introductory offer ends January 9, 2017. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must be subscribed to Go Big at offer end date to retain introductory pricing. Offer rate may increase. Channels, features, and terms subject to change & may be discontinued without notice.
Regardless of what you think of the service today, if you think it has potential, "locking" into the $35 price now makes sense. You get 100-ish channels instead of 60-ish channels for the same price.
While they don't promise it'll be $35 forever, they have announced it's supposed to never jump up to full price. I'm not sure if they'll keep it the same price as the "Live a Little" package or if the "Go Big" package goes up $5, then so will this. Regardless, it's supposed to be a bonus for the early adoptors.
Seems like signing up now and getting a free FireStick makes a little more sense than just signing up for the same price. Although the AppleTV for $105 is a sweet price too.