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Longhorn Network - Just say 'No'
I greatly appreciate the value provided by AT&T in bundling tv/wireless/internet services. Similarly, the bundling of channels allows customers to access a variety of programming at substantial savings.
However, occasionally, programming comes along that is so expensive and directed at such a narrow, niche market that it deserves to be left off of the programming options or ordered solely as an 'a la carte' option. If the reports about the price tag to cable providers to offer the 'longhorn network' (by ESPN) are accurate, the only way it could be added to current bundled programming packages is at substantial cost to MANY people who have no interest in the programming.
Please AT&T, keep prices low, by either not offering or charging ONLY those who desire this programming option.