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New Member

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1 Message

Wed, Jan 8, 2020 8:21 PM

Wonder why you're losing customers?

Several years ago, after I had long been an AT&T UVerse customer, they raised my rates 44% per month. After calling and speaking with two representatives in their Michigan call center, I was told that I would not be offered the rate I had been paying because that was the "new customer" rate and I was an existing customer. I let them know what I was paying annually for their services and that my payments would drop to $0 when I cancelled; they didn't care. Now I see that AT&T is losing a million customers per quarter....and they probably wonder why. https://arstechnica.com/information-technology/2019/07/att-loses-nearly-1-million-tv-customers-after-raising-directv-prices/ https://awfulannouncing.com/nfl/att-will-lose-over-1-million-customers-this-quarter-as-carriage-disputes-with-nfl-network-nfl-redzone-cbs-nexstar-drive-customers-away-in-droves.html http://www.msn.com/en-us/money/companies/cable-lost-but-streaming-may-be-bleeding-out/ar-BBYFPWR?li=BBnbfcN

Responses

davemize

ACE - Professor

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1.1K Messages

2 months ago

AT&T and some other entertainment providers are making the decision to say "so long" to the customers that only come aboard for the heavy discounts, then leave when the discounts expire. This will lose them some subscribers, but will increase the profitability of the core group of users that aren't driven strictly by price. We'll have to wait and see if this strategy actually pays off.

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*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
Constructive

Employee

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6.3K Messages

smdh

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