Skip to main content
AT&T Community Forums
Don’t miss your chance to add AT&T Protect Advantage. Peace of mind, starting at $15 per month. Open enrollment ends 8/31. See all protection plans.

New Member


1 Message

Sat, Jul 4, 2020 12:03 AM

Finding HBO on-demand on AT&T Now Roku app

Now that HBO is removing the HBO Go app from Roku, I will need to access HBO shows through the AT&T Now app. For all the on-demand shows, I can find the channel if I do a search, which is time-consuming. In the guide, all the HBO options take me to live TV. Is there a more direct way of getting to the on-demand HBO channel without doing a search every time?


Brand User

Community Support


127.4K Messages

a month ago

Hello, @NC101


The best way to access VOD content using the AT&T TV NOW app is by going to the Discover Tab, there you can search by specific show, movie or network, depending on your preference. So you don't always have to be limited to just using the search function in the guide.


If you have HBO as an add on for AT&T TV NOW, you should be able to get access to HBO MAX at no additional cost. You can do this by going to HBO MAX Selecting AT&T as the provider and using your AT&T TV NOW credentials.


While the HBO MAX app is not currently supported on Roku or Amazon devices just yet, there are plenty of other devices you can use the app on. You can check out that information on the HBO MAX HELP page.


Let us know if you found this information helpful, if you have more questions, just reach out to us.


Charles O. AT&T Community Specialist



Still need help? Ask a question! Our 1.4 million members typically respond within 1 hour.

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.



481 Messages

When AT&T TV NOW was first introduced, the service was way better. When AT&T stopped support for the 1st gen FireTV Stick, they send out new 2nd gen stick to these customers or a one-time credit. Now they just tell you to "go fix this yourself and buy another device". Nice job AT&T.


ACE - Expert


8.3K Messages

Actually, that wasn't completely the case.  When AT&T dropped support for the gen 1 Fire Stick and Fire TV, they did not give people a new device (or direct credit for one) - they offered a 3 month discount on the service to make up, but many affected customers couldn't take advantage because the discount wouldn't stack with their existing discounts.  It isn't completely clear why AT&T dropped support for the gen 1 devices - the biggest apparent upgrade (from a streaming service's point of view) was the gen 2 devices added hardware support for an H.265 codec, but I don't know if the version 2 AT&T services use that.  Regardless, technology marches on, and there will always be obsolescence issues to deal with, and the service provider can't be expected to either maintain support for old devices forever or to replace those devices for the customer).  (Otherwise I'd still be able to use my iPhone 4, my 486-based PCs, my analog TV, etc., or I have lots of new devices I didn't have to pay for.)  There were some reports that Amazon offered a discount for upgraded Fire devices, though I don't have personal knowledge that this was true - if so, it would seem they didn't want to risk those customers switching to a non-Amazon device (because the Fire TV devices seemingly are major drivers for Amazon media sales, including Prime).


As far as the HBO Max app not being offered on Roku or Amazon Fire TV - that isn't purely a choice by AT&T.  AT&T has all kinds of incentive to offer the app on those (without they are potentially losing a huge pool of possible subscribers) - the problem is that Roku and Amazon are quite aware of that, and are demanding more money (cut of the revenue or other considerations) in exchange for allowing it than AT&T is willing to offer.  It would be nice if everyone could come to some reasonable/equitable arrangements, but that doesn't seem to be how things generally work these days - each side that thinks they have an edge in any negotiation appears to push it as hard as they can, regardless of the impact on their customers.

Award for Community Excellence 2019 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

Get started...

Ask a new question