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2.2K Messages

Wed, Mar 13, 2019 4:06 PM

Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

AT&T TV or AT&T TV NOW Package Updates

DIRECTV NOW is not AT&T TV NOW. Same entertainment, cool new name. If you are wondering about pricing and packages, I have you covered. 

 

AT&T TV NOW & AT&T TV Packages 

Check them out below:

  • AT&T TV - Comes with AT&T Device & Remote Assistant!
  • AT&T TV NOW - Stream with your favorite device!

 

Packages & Channel Lineup

Get a detailed breakdown of the packages below:

 

FAQs

How are the AT&T TV or AT&T TV NOW package prices changing?

  • Base packages - The prices of the Live a Little, Just Right, Go Big, Gotta Have It, and Todo y Mas packages are increasing by $10 a month. 
  • Premium channels - Prices starting March 13, 2019 will be $15 per month for HBO® and $11 per month for Cinemax® and Starz®.
  • International options - The Brazilian package is increasing to $30 per month and the Deportes add-on is increasing to $15 a month.

Good to know: Already have a premium channel, international option, or Deportes? You’ll keep your current price.

  • Example Scenario1: You have a grandfathered package, HBO, and Cinemax and change to Plus. Plus has HBO included, so you don't have to worry about paying for that, and your Cinemax pricing will still remain the price you were paying.
  • Example Scenario2: You have a grandfathered package, but don't have HBO and Cinemax. You upgrade to Max, and now want to add Showtime. Since Showtime is not included, you will pay an extra $11.

 

If I upgrade from grandfathered package to the Max or Plus packages, when does it go into effect?

Your package will update on the next billing cycle. So for example, if it is April 13th, and your billing cycle is the 1st of every month, your package will not update until May 1st. So for those that are looking to watch HBO immediately, they will want to add the HBO bolt-on first, and then upgrade. You will only pay a prorated amount for the HBO bolt-on, since you did not have it for the entire month.

 

When do the AT&T TV or AT&T TV NOW price changes take effect?

Price changes for:

  • Packages take effect April 12, 2019.
  • Premiums, add-ons, and international options take effect March 13, 2019.

 

What happens if I update my AT&T TV or AT&T TV NOW package after the price change?

If you upgrade or downgrade your package after April 12, 2019, you’ll pay the new price – even if you have a promotion.

 

Will the AT&T video loyalty credit or HBO for Life change?

As long as you maintain your grandfathered package (Live a Little, Just Right, Go Big, or Gotta Have It) and a qualified Unlimited wireless plan, you’ll continue to receive your Video Loyalty Credit or HBO® for Life. If you change plans, you’ll lose your HBO for Life or Video Loyalty Credit eligibility.

 

What if I am on the Early Adopter offer for Go Big?

We want to make sure you still have an exclusive deal on your Go Big Package and receive the best streaming value around with access to over 100 channels. You’ll continue to save $25 per month off the regular price of Go Big, but your package will increase $10 per month, the same amount as all packages.

 

Why can't I upgrade to any other packages besides Max and Plus?

Currently, the only packages we offer for grandfathered customers are the Max and Plus packages. Once you change to one of these packages, you are not able to change back to your previous package.

 

Why did you add the new AT&T TV or AT&T TV NOW packages?

We’re looking to deliver the right, slimmer mix of channels to offer options you want.  PLUS and MAX both include premium entertainment like HBO (MAX also includes Cinemax), extensive on-demand libraries and local channels.

 

Why are you increasing the price of AT&T TV or AT&T TV NOW for existing customers?

Similar to our competitors, we must consider changes to pricing and channel packages based on increasing programming costs and changing customer trends.

While we’re raising the price $10/month for existing AT&T TV or AT&T TV NOW customers, we’re also introducing new options.

These two new AT&T TV or AT&T TV NOW packages—PLUS and MAX—provide slimmer, quality-driven content lineups at a competitive price.

 

Why are you increasing the prices of the old AT&T TV or AT&T TV NOW packages (Live a Little and others) for new customers, in some cases by more than double?

We’re debuting two new packages on AT&T TV or AT&T TV NOW that include premium content, like HBO. Both provide slimmer, quality-driven content lineups at a competitive price. At $50 and $70 respectively, both will include HBO, extensive on-demand libraries and local channels. This is our next move in revamping our 2-year-old live streaming service and sets the stage for more in 2019.

 

What if customers don’t want HBO included in their plans? Will you not offer a package without HBO?

We believe that including HBO in the PLUS and MAX packages brings incredible added value to these new lineups. However, if you are looking for a slimmer option, our other streaming service, WatchTV, offers over 35 channels and 15,000 on-demand titles for only $15 a month or free for AT&T Unlimited &More and &More Premium wireless customers.

 

If AT&T Unlimited &More Premium wireless customers already get to choose HBO or Cinemax as part of their wireless plan, do they get a discount on the new AT&T TV or AT&T TV NOW packages that include HBO and Cinemax?

No.  If you have selected HBO or Cinemax as your &More premium, you will not receive any discounts but will be able to change to another premium at their 12-month mark.

 

If I’m a grandfathered AT&T TV or AT&T TV NOW customer and I want to try the new PLUS or MAX package, but don’t end up liking it, can I revert to my grandfathered lineup?

No. You must stay on your current package of “Live a Little,” “Just Right,” “Go Big” or “Gotta Have It” in order to retain the lineup.

 

Why are Viacom and Discovery channels not included in PLUS or MAX?

We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value.

 

-ATTCare

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.

Responses

Teacher

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21 Messages

2 years ago

I'll be sticking around for now, at least until after the final season of Game of Thrones is over with.  After that, I will be looking around to see what else is available.  If I'm lucky, there will be enough people in the part of my town i live in that we can get the company building the fiber optic network in town to build in our neighborhood.

Tutor

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4 Messages

2 years ago

They are dropping 20+ channels, including AMC (The Walking Dead) and going up on the price?
Bad business decision given YoutubeTV has all the channels I need and unlimited DVR for less money.
I will stay because I am grandfathered but any more increases or changes and I'm outta here!

bcbsncjlj

ACE - Expert

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19.7K Messages

2 years ago

There will be charges and changes in the future. Everyone will have to evaluate their position at the time.

Award for Community Excellence 2020 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

Teacher

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14 Messages

2 years ago

All I have to keep thinking to myself is that this has to be an April Fool's joke. Because it all makes NO SENSE!!!

beww357

Master

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4.6K Messages

2 years ago

It makes sense once you realize the "product" they are selling is not what you see on your screen, it's the stock price on Wall Street that they are selling, and they do not care about making you happy, only people who might buy a lot of their stock.

Investors don't ask if the customers are happy, they ask what the profits will be.

DoctorA49

Mentor

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71 Messages

2 years ago

@beww357 True.  Stock graph for past 5 days has only gone up for AT&T.

QuarryRye

Master

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3.2K Messages

2 years ago

All of you who think leaving DirecTV Now will make AT&T change its pricing are delusional. DirecTV Now has been losing subscribers at a rapid pace since it was introduced, but they still went ahead with a price hike. If AT&T cared about subscribers, they would be dropping prices, not raising them.

 

All signs to me point to DirecTV Now as AT&T's goal for the future of its cable TV. The company imagines a time when it never sends out expensive equipment to sell cable, just monthly subscriptions to a streaming service with relatively little overhead. That's what it's building towards and its subscribers right now are just beta testers.

 

Also, making DirecTV Now cheaper than DirecTV would be cannibalizing itself with customers canceling their cable to switch to DirecTV Now for a lower price. Ultimately, I'm guessing AT&T will raise prices until they match in terms of pricing.

**Disclaimer: I don't work for AT&T, have never worked for AT&T, and have never been compensated by them in any way, shape, or form**
beww357

Master

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4.6K Messages

2 years ago

And down for Viacom, Discovery networks et al.

There's a lesson here, just not sure what it is.

 

Contributor

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1 Message

2 years ago

yeah, no thanks.  I'm out.

Price increase, less channels, drop the most popular channels, including the only ones I watch,in favor of networks you own.  Sure, that sounds like a great idea!  Good job!

Let me know when your executive positions open up, something tells me there is going to be several really soon.  

Tutor

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1 Message

2 years ago

This increase is ridiculous.  I can see a few bucks tops in one shot but $10??  It's as we're almost being discouraged to keep our original plan to convert to one of the new plans like PLUS that don't have nearly as many channels for almost the same price as what we pay now.  HBO is the consolation prize apparently for the new exciting lineups but guess what?  We don't want HBO or Cinemax!  So adding HBO while taking away some of our favorites - AMC Networks and Discovery is a blow to us below the belt.  And no one from AT&T answered the question...how long will we be allowed to keep the grandfathered service?  Is it just for the remainder of the year, one month, three months, another year??  I'm sure the lifespan for the grandfathered packages has already been determined but it seems it's being hushed as to not scare off customers in the interim.  Sadly, we're slowly creeping back up to cable-like rates and service and wouldn't be surprised if AT&T soon wanted contracts like some cable providers require.  This really leaves a sour taste in my mouth.  Was really happy with DirecTv Now compared to the other popular live tv streamers when I joined, but now may have to reconsider.  Really disappointed.

Tutor

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4 Messages

2 years ago

@ATTTVNOWHelp , can I add on the premiums at the current price point or is the new price of $11 in effect? Also, is there any way to add on HBO without going to one of the new packages?

 

tomw37066

Teacher

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17 Messages

2 years ago

Actually, I've been expecting this since I ditched both phone and DirecTV services. AT&T has shown me in recent years that a rattlesnake is more trustworthy. I believe you are right about the current packages going away and since AT&T was not forthcoming with these changes BEFORE implementing them, I'm not waiting to find out what they do. DirecTV Now lost 267,000 customers in the 4th Q and if they keep up their poor customer relations, that will only expand.

beww357

Master

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4.6K Messages

2 years ago

I doubt they will let you do anything now except move to one of the new packages.

But, depending on who you get your wireless service from, you may be able to get HBO as a loyalty premium. I get free HBO as part of my deal for AT&T unlimited wireless service.

Obviously you don't want to pay wireless prices just to get HBO, but if you are using AT&T already, or are thinking of moving to them, it might be of interest to you.

Tutor

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5 Messages

2 years ago

I just said goodbye to DirecTV Now forever.  The retention specialist had nothing to offer, besides reminding me that I could not get my package back.  No problem with that, because AT&T and DirecTV Now is dead to me!  I almost think they are trying to get to a million customers who have left them during 2019.  So far they were on track for 4th quarter of 2018!

bcbsncjlj

ACE - Expert

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19.7K Messages

2 years ago

They just want customers to got o their new DirecTV streaming packages with hopes that DirecTV Now fades in the sun. 

Award for Community Excellence 2020 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

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