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ATTTVNOWHelp

Community Support

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2.2K Messages

Wed, Mar 13, 2019 4:06 PM

Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

AT&T TV or AT&T TV NOW Package Updates

DIRECTV NOW is not AT&T TV NOW. Same entertainment, cool new name. If you are wondering about pricing and packages, I have you covered. 

 

AT&T TV NOW & AT&T TV Packages 

Check them out below:

  • AT&T TV - Comes with AT&T Device & Remote Assistant!
  • AT&T TV NOW - Stream with your favorite device!

 

Packages & Channel Lineup

Get a detailed breakdown of the packages below:

 

FAQs

How are the AT&T TV or AT&T TV NOW package prices changing?

  • Base packages - The prices of the Live a Little, Just Right, Go Big, Gotta Have It, and Todo y Mas packages are increasing by $10 a month. 
  • Premium channels - Prices starting March 13, 2019 will be $15 per month for HBO® and $11 per month for Cinemax® and Starz®.
  • International options - The Brazilian package is increasing to $30 per month and the Deportes add-on is increasing to $15 a month.

Good to know: Already have a premium channel, international option, or Deportes? You’ll keep your current price.

  • Example Scenario1: You have a grandfathered package, HBO, and Cinemax and change to Plus. Plus has HBO included, so you don't have to worry about paying for that, and your Cinemax pricing will still remain the price you were paying.
  • Example Scenario2: You have a grandfathered package, but don't have HBO and Cinemax. You upgrade to Max, and now want to add Showtime. Since Showtime is not included, you will pay an extra $11.

 

If I upgrade from grandfathered package to the Max or Plus packages, when does it go into effect?

Your package will update on the next billing cycle. So for example, if it is April 13th, and your billing cycle is the 1st of every month, your package will not update until May 1st. So for those that are looking to watch HBO immediately, they will want to add the HBO bolt-on first, and then upgrade. You will only pay a prorated amount for the HBO bolt-on, since you did not have it for the entire month.

 

When do the AT&T TV or AT&T TV NOW price changes take effect?

Price changes for:

  • Packages take effect April 12, 2019.
  • Premiums, add-ons, and international options take effect March 13, 2019.

 

What happens if I update my AT&T TV or AT&T TV NOW package after the price change?

If you upgrade or downgrade your package after April 12, 2019, you’ll pay the new price – even if you have a promotion.

 

Will the AT&T video loyalty credit or HBO for Life change?

As long as you maintain your grandfathered package (Live a Little, Just Right, Go Big, or Gotta Have It) and a qualified Unlimited wireless plan, you’ll continue to receive your Video Loyalty Credit or HBO® for Life. If you change plans, you’ll lose your HBO for Life or Video Loyalty Credit eligibility.

 

What if I am on the Early Adopter offer for Go Big?

We want to make sure you still have an exclusive deal on your Go Big Package and receive the best streaming value around with access to over 100 channels. You’ll continue to save $25 per month off the regular price of Go Big, but your package will increase $10 per month, the same amount as all packages.

 

Why can't I upgrade to any other packages besides Max and Plus?

Currently, the only packages we offer for grandfathered customers are the Max and Plus packages. Once you change to one of these packages, you are not able to change back to your previous package.

 

Why did you add the new AT&T TV or AT&T TV NOW packages?

We’re looking to deliver the right, slimmer mix of channels to offer options you want.  PLUS and MAX both include premium entertainment like HBO (MAX also includes Cinemax), extensive on-demand libraries and local channels.

 

Why are you increasing the price of AT&T TV or AT&T TV NOW for existing customers?

Similar to our competitors, we must consider changes to pricing and channel packages based on increasing programming costs and changing customer trends.

While we’re raising the price $10/month for existing AT&T TV or AT&T TV NOW customers, we’re also introducing new options.

These two new AT&T TV or AT&T TV NOW packages—PLUS and MAX—provide slimmer, quality-driven content lineups at a competitive price.

 

Why are you increasing the prices of the old AT&T TV or AT&T TV NOW packages (Live a Little and others) for new customers, in some cases by more than double?

We’re debuting two new packages on AT&T TV or AT&T TV NOW that include premium content, like HBO. Both provide slimmer, quality-driven content lineups at a competitive price. At $50 and $70 respectively, both will include HBO, extensive on-demand libraries and local channels. This is our next move in revamping our 2-year-old live streaming service and sets the stage for more in 2019.

 

What if customers don’t want HBO included in their plans? Will you not offer a package without HBO?

We believe that including HBO in the PLUS and MAX packages brings incredible added value to these new lineups. However, if you are looking for a slimmer option, our other streaming service, WatchTV, offers over 35 channels and 15,000 on-demand titles for only $15 a month or free for AT&T Unlimited &More and &More Premium wireless customers.

 

If AT&T Unlimited &More Premium wireless customers already get to choose HBO or Cinemax as part of their wireless plan, do they get a discount on the new AT&T TV or AT&T TV NOW packages that include HBO and Cinemax?

No.  If you have selected HBO or Cinemax as your &More premium, you will not receive any discounts but will be able to change to another premium at their 12-month mark.

 

If I’m a grandfathered AT&T TV or AT&T TV NOW customer and I want to try the new PLUS or MAX package, but don’t end up liking it, can I revert to my grandfathered lineup?

No. You must stay on your current package of “Live a Little,” “Just Right,” “Go Big” or “Gotta Have It” in order to retain the lineup.

 

Why are Viacom and Discovery channels not included in PLUS or MAX?

We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value.

 

-ATTCare

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.

Responses

LBClark

Mentor

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25 Messages

11 months ago

Definitely sticking with my current plan because neither of the two new plans has any of the channels I like to watch, except local channels.  Bad mix of channels as far as I can see.  Seriously, no HGTV????    I'd trade HBO for HGTV every day of the year. 

bcbsncjlj

ACE - Expert

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19.2K Messages

11 months ago

AT&T owns HBO. More money for them instead of paying another network.

Award for Community Excellence 2019 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

Tutor

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5 Messages

11 months ago

I’m am so pist , no investigation. Discovery on new packages what are they nuts , I don’t care about HBO that’s garbage , I like a&e, ID , I’m canceling my direct tv now , hopefully Hulu offers my channels , what a shame!! 

Contributor

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2 Messages

11 months ago

Too bad you don’t care to KEEP your loyal customers. First you increase in August now 6 mos later you’re increasing again! Very salty. I will have fun looking for new service. 

Contributor

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1 Message

11 months ago

Yes "exciting changes will be happening", I will now be searching for a new streaming provider. 

Contributor

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2 Messages

11 months ago

What they didn’t tell us is the $35 plan was just an introductory offer that they planned to increase. So after all the horrendous glitches and years of no dvr they are ready to drop the facade. They just hooked you in and now they are raising to higher prices like they planned to all along. This IS still the same shady money gouging company they have been all along. 

cocelot-1

Scholar

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169 Messages

11 months ago

Funny thing is, when I logged in to my account and clicked cancel, it first wanted me to chat with support to discus it, so I clicked no. Then another page opened that offered me a $10 discount for three months if I don't cancel, but I clicked no again and the cancellation went through. I got the confirmation email within one minute. There was no point putting of the inevitable since I'd bet money channels will drop soon on our old packages and I'm liking the features and content of the Hulu Live trial.

So If any of you are going to stay with DirecTV Now for a while, you may be able to get a discount for a few months by trying to cancel.

Contributor

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2 Messages

11 months ago

I have Spectrum cable with Internet. I was planning of cutting the cable TV cord (but keeping Spectrum Internet) and get DTVN, but i think i will stay with Cable. With all the increases with DTVN price packages and the decrease of channels of those same packages, My Spectrum Cable bill doesn't look so bad now. 

Plus, with my Sony 4K TV, i can stream dozens of free stations like Tubi, Crackle, IMBD Freedive, and Pluto, etc. 

Thank you DTVN  for allowing me to keep my Cable TV and High Speed Internet. I now get the best of both worlds.

 

Teacher

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14 Messages

11 months ago

I don't see how the Max or Plus is anyway an upgrade to my Go Big package. It's less channels than what I currently have. 

kynshiro

Mentor

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40 Messages

11 months ago

There is another service that carries those channels AE and tlc together. look it up

kynshiro

Mentor

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40 Messages

11 months ago

i am going with youtube tv and philo tv. DVR is better.

tomw37066

Teacher

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17 Messages

11 months ago

Exactly what I'm looking at now.
tomw37066

Teacher

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17 Messages

11 months ago

Have you looked at the additional packages posted today? They tweaked the
existing ones a slight bit so they could claim they aren't the same
packages, gave them a different name, and almost doubled the price. My Go
Big bears a very strong resemblance to the Xtra package but instead of $65
it's now $124. That's more than what I paid for internet and cable combined!
tomw37066

Teacher

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17 Messages

11 months ago

I never had the $35 deal but Go Big increasing from $65 to $75 is enough for
me to leave. The Xtra package that posted today is almost identical but
nearly double the current price @ $124. I would simply do without before
paying that!

Contributor

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1 Message

11 months ago

Calling this an “upgrade” is a joke. Losing HGTV and Nick, basically asking me to switch back to cable. Way to take something promising and destroy it.