Skip to main content
AT&T Community Forums
ATTTVNOWHelp

Community Support

 • 

2.2K Messages

Wed, Mar 13, 2019 4:06 PM

Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

AT&T TV or AT&T TV NOW Package Updates

DIRECTV NOW is not AT&T TV NOW. Same entertainment, cool new name. If you are wondering about pricing and packages, I have you covered. 

 

AT&T TV NOW & AT&T TV Packages 

Check them out below:

  • AT&T TV - Comes with AT&T Device & Remote Assistant!
  • AT&T TV NOW - Stream with your favorite device!

 

Packages & Channel Lineup

Get a detailed breakdown of the packages below:

 

FAQs

How are the AT&T TV or AT&T TV NOW package prices changing?

  • Base packages - The prices of the Live a Little, Just Right, Go Big, Gotta Have It, and Todo y Mas packages are increasing by $10 a month. 
  • Premium channels - Prices starting March 13, 2019 will be $15 per month for HBO® and $11 per month for Cinemax® and Starz®.
  • International options - The Brazilian package is increasing to $30 per month and the Deportes add-on is increasing to $15 a month.

Good to know: Already have a premium channel, international option, or Deportes? You’ll keep your current price.

  • Example Scenario1: You have a grandfathered package, HBO, and Cinemax and change to Plus. Plus has HBO included, so you don't have to worry about paying for that, and your Cinemax pricing will still remain the price you were paying.
  • Example Scenario2: You have a grandfathered package, but don't have HBO and Cinemax. You upgrade to Max, and now want to add Showtime. Since Showtime is not included, you will pay an extra $11.

 

If I upgrade from grandfathered package to the Max or Plus packages, when does it go into effect?

Your package will update on the next billing cycle. So for example, if it is April 13th, and your billing cycle is the 1st of every month, your package will not update until May 1st. So for those that are looking to watch HBO immediately, they will want to add the HBO bolt-on first, and then upgrade. You will only pay a prorated amount for the HBO bolt-on, since you did not have it for the entire month.

 

When do the AT&T TV or AT&T TV NOW price changes take effect?

Price changes for:

  • Packages take effect April 12, 2019.
  • Premiums, add-ons, and international options take effect March 13, 2019.

 

What happens if I update my AT&T TV or AT&T TV NOW package after the price change?

If you upgrade or downgrade your package after April 12, 2019, you’ll pay the new price – even if you have a promotion.

 

Will the AT&T video loyalty credit or HBO for Life change?

As long as you maintain your grandfathered package (Live a Little, Just Right, Go Big, or Gotta Have It) and a qualified Unlimited wireless plan, you’ll continue to receive your Video Loyalty Credit or HBO® for Life. If you change plans, you’ll lose your HBO for Life or Video Loyalty Credit eligibility.

 

What if I am on the Early Adopter offer for Go Big?

We want to make sure you still have an exclusive deal on your Go Big Package and receive the best streaming value around with access to over 100 channels. You’ll continue to save $25 per month off the regular price of Go Big, but your package will increase $10 per month, the same amount as all packages.

 

Why can't I upgrade to any other packages besides Max and Plus?

Currently, the only packages we offer for grandfathered customers are the Max and Plus packages. Once you change to one of these packages, you are not able to change back to your previous package.

 

Why did you add the new AT&T TV or AT&T TV NOW packages?

We’re looking to deliver the right, slimmer mix of channels to offer options you want.  PLUS and MAX both include premium entertainment like HBO (MAX also includes Cinemax), extensive on-demand libraries and local channels.

 

Why are you increasing the price of AT&T TV or AT&T TV NOW for existing customers?

Similar to our competitors, we must consider changes to pricing and channel packages based on increasing programming costs and changing customer trends.

While we’re raising the price $10/month for existing AT&T TV or AT&T TV NOW customers, we’re also introducing new options.

These two new AT&T TV or AT&T TV NOW packages—PLUS and MAX—provide slimmer, quality-driven content lineups at a competitive price.

 

Why are you increasing the prices of the old AT&T TV or AT&T TV NOW packages (Live a Little and others) for new customers, in some cases by more than double?

We’re debuting two new packages on AT&T TV or AT&T TV NOW that include premium content, like HBO. Both provide slimmer, quality-driven content lineups at a competitive price. At $50 and $70 respectively, both will include HBO, extensive on-demand libraries and local channels. This is our next move in revamping our 2-year-old live streaming service and sets the stage for more in 2019.

 

What if customers don’t want HBO included in their plans? Will you not offer a package without HBO?

We believe that including HBO in the PLUS and MAX packages brings incredible added value to these new lineups. However, if you are looking for a slimmer option, our other streaming service, WatchTV, offers over 35 channels and 15,000 on-demand titles for only $15 a month or free for AT&T Unlimited &More and &More Premium wireless customers.

 

If AT&T Unlimited &More Premium wireless customers already get to choose HBO or Cinemax as part of their wireless plan, do they get a discount on the new AT&T TV or AT&T TV NOW packages that include HBO and Cinemax?

No.  If you have selected HBO or Cinemax as your &More premium, you will not receive any discounts but will be able to change to another premium at their 12-month mark.

 

If I’m a grandfathered AT&T TV or AT&T TV NOW customer and I want to try the new PLUS or MAX package, but don’t end up liking it, can I revert to my grandfathered lineup?

No. You must stay on your current package of “Live a Little,” “Just Right,” “Go Big” or “Gotta Have It” in order to retain the lineup.

 

Why are Viacom and Discovery channels not included in PLUS or MAX?

We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value.

 

-ATTCare

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.

Responses

kdc1174

Scholar

 • 

81 Messages

2 years ago

Cheers! I’m off now to watch MTV Classic for the last time.. shame as it’s one of the reasons I moved from Sling (that and El Rey).

piglet12

Guru

 • 

720 Messages

2 years ago

Yeah, I assume basic cable will become more popular as these contract squabbles keep popping up. Smiley Frustrated

Tutor

 • 

10 Messages

2 years ago

@kdc1174 Given that the Viacom dispute affects all dtv customers I imagine a deal will be struck at some point. 

kdc1174

Scholar

 • 

81 Messages

2 years ago

@G8keapor Hopefullly. At least MTV Classic is one of the few Viacom channels without the annoying box bouncing round the screen, although I’m not sure it would affect the picture since most videos are 4:3 😂

kdc1174

Scholar

 • 

81 Messages

2 years ago

@G8keapor not sure if you’ve tried them yet, but Hulu live TV have ID. I’m trialling them now and they’re actually not that bad.

Tutor

 • 

10 Messages

2 years ago

@kdc1174 Depending on how this all pans out I might do that, thanks.

Contributor

 • 

2 Messages

2 years ago

Where can you find AT&T sportsnet Pittsburgh online? I haven’t been successful yet
piglet12

Guru

 • 

720 Messages

2 years ago

@Dieselpowerf350: I know I already just vaguely addressed your previous question about AT&T Sportsnet Pittsburgh, etc., a few posts back, but since this discussion is better suited to one of the DTVNOW RSN threads, I'll try to steer you in the right direction by posting my reply in one of those threads, that you'll see popup, momentarily. Again, because free online streams often drift towards the area of piracy, it's not something that should be addressed in detail (even though I've seen discussions here about pirate sites/organizations with links often given), but I should be able to dance around the issue without breaking any forum rules.

 

Obviously, I don't think it's a good idea for everybody to be comfortable with watching free content and NEVER paying for it, however, when the content you want to pay for, isn't offered to you, that's when many of us abandon our morals/loyalty and instead seek out ways to watch what we are willing to pay for, or perhaps even theoretically/literally "steal."

amylyn1970

Guru

 • 

149 Messages

2 years ago

Looks like I’ll be keeping DTVN as long as they don’t get rid of my grandfathered Just Right channels. My husband was upset with Hulu not having some of his favorite channels and he really hates the guide.
kdc1174

Scholar

 • 

81 Messages

2 years ago

@amylyn1970 I felt the same about Hulu and will likely do the same too and stick with DTVN for now and see what they do with the grandfathered plan.

The guide isn’t actually that bad - just go to Live, then swipe or press up and the guide is there. The my stuff section took some getting used to after DTVN, but I find it’s better than the DTVN DVR area, and managing recordings - especially season recordings is ridiculously easy. I still have no clue how to edit season recordings on DTVN, other than cancel, find the program again and record again. Also they have the Smithsonian channel, and on demand is awesome. I’ll likely keep DTVN for the cost and some channels, and the premiums being cheaper, but I see myself eventually going back to Hulu. Btw I’m not sure if you have ATT cell service and the included WatchTV, but if those channels your husband will miss are on WatchTV, making the switch may still be possible. BBC world news channel isn’t on Hulu, but it’s on WatchTV so I’d have no issue switching app to watch a channel Hulu is missing.

Voyager

 • 

2 Messages

2 years ago

Yup. Because they dropped popular channels while jacking up the price. The Discovery, Viacom and Hallmark Movies & Mysteries are gone from the line up and subscribers aren’t happy with the changes.

 

Making HBO part of the package isn’t adding value to what’s missing.

 

People would prefer to stay in the old “Live A Little” package minus HBO but they have to pay nearly 50% more to get it. Outrageous!

 

The old cable dinosaur way of doing business will be AT&T’s undoing and top management doesn’t have a clue.

 

They can’t or won’t deliver a quality product at an affordable price. With what they’ve done, they took the value out of DirecTV Now.

 

Their competitors are offering more and charging less. If AT&T doesn’t change the way its running its streaming business, its headed to nowhere.

Anonymous

New Member

 • 

25.7K Messages

2 years ago

The signs of trouble are numerous, simply put. 

 

From customer pricing tiers that pit, grandfathered plans against rack rates, content not available against retention of current content, folks just want to be treated the same, the same reasonable pricing and content, we’ll bring our own equipment, -thank you.

 

Just try, oh try to cancel  and you will get $10/mo credit for 3 months, offsetting your $10/mo increase, with the same content. 

 

Well, not sure what school you’re from, but if a company that can afford, balancing the same rate for me, against increases, well why not across the board?

 

Now when one compounds that, ...with a incomplete delivery system, failure rates as high as 12% of usage, why not look about a bit. I think one can find that elusive content/price/performance ratio missing at DTVN. 

amylyn1970

Guru

 • 

149 Messages

2 years ago

@kdc1174I feel the same way. I got used to the Hulu guide. My husband hates it. We have Apple TV in the living room and a roku stick in the bedroom and the picture quality is great on the Apple TV but glitchy on the roku stick and way harder to navigate. DTVN has a much better picture. I just wish they had a dvr like Hulu and you could pause live tv. I got around that by recording a show and waiting like 10 minutes so I could just watch it from the dvr so I could pause and rewind when I need too. There are things I don’t like and things I do like about both services. So for now I will keep the $5.99 Hulu that I previously had and keep my grandfathered DTVN plan until something changes. I won’t go back to cable. It looked wonderful and I loved it but I just cannot afford it. It is way expensive where I live because it’s the only cable company here. I won’t go back to Satellite unless I have to because the picture quality isn’t so great, oh, and I am with At&t but I don’t have an unlimited plan so no Watch TV.

Tutor

 • 

10 Messages

2 years ago

I believe the upper management at att thinks their streaming can handle the hit just like their wireless did when they cut unlimited due to false claims of bandwidth issues. The problem with that line of thinking is unlike wireless where their are only two carriers with true nation wide coverage there are tons of streaming choices with better offerings.
Anonymous

New Member

 • 

25.7K Messages

2 years ago

@Anonymous wrote 

“...but you don’t state how long one can retain the old package at the increased rate. Other than a 30 day billing cycle, what clarification is that?”

 

Here’s the DTVN answer, after cancellation, notice the pricing guarantee, overrides the 6 month rate.  

 

*$10 Off Each of 6 Months: Enter unique promo code to receive $10 off the price of each of the next 6 consecutive months of any DIRECTV NOW package (other than International Packages). Subsequent months will be charged at the then-prevailing rate (min. $50/mo.), charged to your payment method on file until you cancel. Account must be in a paid-for subscription period. Not combinable with AT&T unlimited plan Video Loyalty Credit or certain other offers/discounts/credits. GENERAL: Compatible device & browser req’d. Residential U.S. only (excludes Puerto Rico and U.S. Virgin Islands). Pricing, channels, features, and terms subject to change & may be modified or discontinued at any time without notice. “

Get started...

Ask a new question