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2.2K Messages

Wed, Mar 13, 2019 4:06 PM

Changes to AT&T TV or AT&T TV NOW Live a Little, Go Big and other packages

AT&T TV or AT&T TV NOW Package Updates

DIRECTV NOW is not AT&T TV NOW. Same entertainment, cool new name. If you are wondering about pricing and packages, I have you covered. 

 

AT&T TV NOW & AT&T TV Packages 

Check them out below:

  • AT&T TV - Comes with AT&T Device & Remote Assistant!
  • AT&T TV NOW - Stream with your favorite device!

 

Packages & Channel Lineup

Get a detailed breakdown of the packages below:

 

FAQs

How are the AT&T TV or AT&T TV NOW package prices changing?

  • Base packages - The prices of the Live a Little, Just Right, Go Big, Gotta Have It, and Todo y Mas packages are increasing by $10 a month. 
  • Premium channels - Prices starting March 13, 2019 will be $15 per month for HBO® and $11 per month for Cinemax® and Starz®.
  • International options - The Brazilian package is increasing to $30 per month and the Deportes add-on is increasing to $15 a month.

Good to know: Already have a premium channel, international option, or Deportes? You’ll keep your current price.

  • Example Scenario1: You have a grandfathered package, HBO, and Cinemax and change to Plus. Plus has HBO included, so you don't have to worry about paying for that, and your Cinemax pricing will still remain the price you were paying.
  • Example Scenario2: You have a grandfathered package, but don't have HBO and Cinemax. You upgrade to Max, and now want to add Showtime. Since Showtime is not included, you will pay an extra $11.

 

If I upgrade from grandfathered package to the Max or Plus packages, when does it go into effect?

Your package will update on the next billing cycle. So for example, if it is April 13th, and your billing cycle is the 1st of every month, your package will not update until May 1st. So for those that are looking to watch HBO immediately, they will want to add the HBO bolt-on first, and then upgrade. You will only pay a prorated amount for the HBO bolt-on, since you did not have it for the entire month.

 

When do the AT&T TV or AT&T TV NOW price changes take effect?

Price changes for:

  • Packages take effect April 12, 2019.
  • Premiums, add-ons, and international options take effect March 13, 2019.

 

What happens if I update my AT&T TV or AT&T TV NOW package after the price change?

If you upgrade or downgrade your package after April 12, 2019, you’ll pay the new price – even if you have a promotion.

 

Will the AT&T video loyalty credit or HBO for Life change?

As long as you maintain your grandfathered package (Live a Little, Just Right, Go Big, or Gotta Have It) and a qualified Unlimited wireless plan, you’ll continue to receive your Video Loyalty Credit or HBO® for Life. If you change plans, you’ll lose your HBO for Life or Video Loyalty Credit eligibility.

 

What if I am on the Early Adopter offer for Go Big?

We want to make sure you still have an exclusive deal on your Go Big Package and receive the best streaming value around with access to over 100 channels. You’ll continue to save $25 per month off the regular price of Go Big, but your package will increase $10 per month, the same amount as all packages.

 

Why can't I upgrade to any other packages besides Max and Plus?

Currently, the only packages we offer for grandfathered customers are the Max and Plus packages. Once you change to one of these packages, you are not able to change back to your previous package.

 

Why did you add the new AT&T TV or AT&T TV NOW packages?

We’re looking to deliver the right, slimmer mix of channels to offer options you want.  PLUS and MAX both include premium entertainment like HBO (MAX also includes Cinemax), extensive on-demand libraries and local channels.

 

Why are you increasing the price of AT&T TV or AT&T TV NOW for existing customers?

Similar to our competitors, we must consider changes to pricing and channel packages based on increasing programming costs and changing customer trends.

While we’re raising the price $10/month for existing AT&T TV or AT&T TV NOW customers, we’re also introducing new options.

These two new AT&T TV or AT&T TV NOW packages—PLUS and MAX—provide slimmer, quality-driven content lineups at a competitive price.

 

Why are you increasing the prices of the old AT&T TV or AT&T TV NOW packages (Live a Little and others) for new customers, in some cases by more than double?

We’re debuting two new packages on AT&T TV or AT&T TV NOW that include premium content, like HBO. Both provide slimmer, quality-driven content lineups at a competitive price. At $50 and $70 respectively, both will include HBO, extensive on-demand libraries and local channels. This is our next move in revamping our 2-year-old live streaming service and sets the stage for more in 2019.

 

What if customers don’t want HBO included in their plans? Will you not offer a package without HBO?

We believe that including HBO in the PLUS and MAX packages brings incredible added value to these new lineups. However, if you are looking for a slimmer option, our other streaming service, WatchTV, offers over 35 channels and 15,000 on-demand titles for only $15 a month or free for AT&T Unlimited &More and &More Premium wireless customers.

 

If AT&T Unlimited &More Premium wireless customers already get to choose HBO or Cinemax as part of their wireless plan, do they get a discount on the new AT&T TV or AT&T TV NOW packages that include HBO and Cinemax?

No.  If you have selected HBO or Cinemax as your &More premium, you will not receive any discounts but will be able to change to another premium at their 12-month mark.

 

If I’m a grandfathered AT&T TV or AT&T TV NOW customer and I want to try the new PLUS or MAX package, but don’t end up liking it, can I revert to my grandfathered lineup?

No. You must stay on your current package of “Live a Little,” “Just Right,” “Go Big” or “Gotta Have It” in order to retain the lineup.

 

Why are Viacom and Discovery channels not included in PLUS or MAX?

We’re determined to find a mix of channels that will give customers what they want, delivered anywhere, at a great value.

 

-ATTCare

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.

Responses

Accepted Solution

Official Solution

ATTTVNOWHelp

Community Support

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2.2K Messages

2 years ago

Learn more about the AT&T TV or AT&T TV NOW package updates in the post above.

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.

New Member

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4 Messages

Can someone explain how this happened to me?
I am an original beta subscriber for Att TV Now go big package. Over 3 years ago I paid 35.00 to deal with a buggy service. I am still grandfathered in but pay 60.00 a month. Recently on my programming schedule it had 4 HBO channels. I clicked on a HBO channel once for a 30 minute show and was charged 10.53 by Amazon. I dont use my Amazon card to pay for ATT TV NOW subscription. I do have Amazon Prime. I didn't have any HBO apps installed. I clicked on the HBO show on the ATT TV NOW programing guide. Were is the connection between the two. I went into my Amazon Firestick and no app for HBO. Now after dealing with ATT support for 2 hours I no longer see the HBO channels. Also when I did click on HBO channel for the 30 minute show there was no warning of a charge. Totally lost and confused
Jrandomuser

ACE - Expert

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8.8K Messages

I don't believe this had anything to do with ATT TV Now, but just Amazon. If you are using an Amazon device (FireTV Stick, FireTV Cube, etc.), be aware that the FireTV devices exist in large part to sell content for Amazon. So they make it easy (perhaps too easy) to (unintentionally) make Amazon content purchases. Searching at the home page (even accidentally, as I have done) will bring up entries from Amazon's store. Similarly, selecting things from the home page - even if they look like they might come from something you are subscribed to - will often actually be pulled (for a fee) from Amazon.

If you actually were subscribed to HBO through ATT, and were definitely in the ATT TV NOW guide and selected one of the channels there, then there shouldn't have been any additional charge. But if either of these wasn't the case, anything is possible, especially since Amazon offers HBO content directly (and charges for it itself). Given that you were billed by Amazon, I'd assume something of that sort happened. Note that if you selected an HBO channel from the guide, you'd get that linear channel, not just a single program. (If you selected a video-on-demand item from under Discover, that wouldn't be the case, but then you wouldn't have clicked on an HBO channel, but on a particular show.) Also, ATT indicates that current ATT TV and ATT TV NOW subscribers who get HBO get 4 HBO channels (as you noted) - HBO East, HBO Latin, HBO Family, and HBO2 - while I (also a grandfathered subscriber, but I explicitly do subscribe to HBO) only get the first 3. That may also be a clue that whatever happened to you may not have involved ATT.

Award for Community Excellence 2020 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

New Member

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4 Messages

I appreciate your lengthy in dept response. It all sounds accurate other than 1 thing. Why did the 4 HBO channels show up on my ATT Now program guide up until the day I posted this in the forum. The 4 HBO channels are now removed from my ATT TV NOW program guide. I am happy they are removed since that is the way I chose the show Amazon billed me for. I would think ATT or Amazon or any service would inform you of the charge about to take place. What is even worse on Amazons side is you cannot lock it out. In other words you can only lock down channels on maturity level. I also called Amazon and the steps they told me to go through were to remove the app from the Fire Stick. The app wasn't installed and that is when they stated it was an issue with your ATT TV NOW subscription. Yes I am using an Amazon 4K Fire Stick
Thanks again!

New Member

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4 Messages

Thankyou for your lengthy and in depth response. This all sounds accurate but there is one thing that still has me perplexed. The day this was posted on the forum my ATT TV NOW program guide had the 4 channels present. The same day after lengthy conversation with Amazon and ATT the 4 channels were gone. No longer visible on my programing guide. Amazon had me go through the steps to remove the HBO application from the fire stick but it wasnt installed. That is when the Amazon customer support individual stated it is ATT that has to correct the issue. Whether it is Amazon, ATT or any other service you would think there would be a warning that you are about to make a purchase. Another negative of the fire stick is you can only lock down channels by maturity level not specifics. When I go to ATT site and look up my package I dont even see HBO as an option. I signed up for ATT TV NOW early on and was one of the original beta testers.
Thanks again
Jrandomuser

ACE - Expert

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8.8K Messages

Why the ATT TV NOW guide might show things you aren't subscribed to, or miss things you are could be that over the years (at least since the start of DirecTV Now), they haven't shown themselves to be either product development wizards or overly skilled at operational issues. That is, they screw up a lot, and have (albeit generally briefly) given people things they didn't "deserve" and without notice removed them. However, I've never heard of a case where the user - selecting one of these "extra" channels - didn't either get the content or get a "you need to subscribe" message - I'm unaware of any cases where they just subscribed you (and charged you). Also, the service offers no pay-per-view at all, meaning I doubt they have the machinery in place to charge for a single item as opposed to for a subscription. And, as earlier, it was Amazon - not AT&T - that charged you, and clearly AT&T has no interest in giving sales to Amazon, so I think Amazon is being a little disingenuous when they say "it wasn't us".

As far as why no warning - well, as I said, AT&T doesn't have any sort of pay-per-view to begin with (though they have implied in the past that eventually they might add it), and to get a subscription change (to add a premium channel or a higher package) requires going to the user account pages (which you can't even get to from the app, just from a browser), getting to the "Manage my account" page, and selecting something. It may even ask you to confirm - I don't remember. But it isn't something that will just happen completely accidentally. OTOH, Amazon are the people that invented (and patented) "1-click" buying, which explicitly doesn't warn you (after all, that would require at least 2 clicks...). Much of their entire approach is to make it very easy to make a purchase (which is why I have 1-click turned off...). So, no - I don't think Amazon would make it easy to make it hard to buy a pay-per-view item. Note: all this said, I do have Prime, do own and use several Fire Sticks, etc. I just think you have to be careful around Amazon, because a good amount of their business revolves around impulse purchases, and to encourage that, they make it very easy...

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*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.

New Member

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4 Messages

Thankyou again. I am sure you are accurate in explaining my issue. I enjoy a lot of Amazons services but it is hard to respect them.

Official Solution

bcbsncjlj

ACE - Expert

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19.7K Messages

2 years ago

@ATTTVNOWHelp  Will premium channels increased under the new plans? For instance is you are paying $5 for HBO or $5 for Cinemax will they still stay at the current price or will they be increased.

Award for Community Excellence 2020 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
Anonymous

New Member

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25.7K Messages

2 years ago

...but you don’t state how long one can retain the old package at the increased rate. Other than a 30 day billing cycle, what clarification is that?

Scholar

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240 Messages

2 years ago

I'll take that with a large grain of salt

rkrichter

Professor

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1.3K Messages

2 years ago

The two new packages and the incredibly high priced cable-like packages are extremely laughable. As far as current subscribers, I understand price increases, but what have you added recently to demand such increase? DVR is still in beta. On Demand has flaws. Can’t FF/REW live TV. You don’t even offer your own sports network (ATT Sportsnet — and I get there is more to this than the fact ATT owns DTVNOW and the Sportsnet). As already asked, please clarify if grandfathered subscribers will have to pay the increase of premium networks as well (ie HBO $5 to $15) because we have all been told different things from your chat agents.
beww357

Master

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4.6K Messages

2 years ago

This would be "exciting" only to those on the receiving end of the new, higher prices.

"Discouraging" would probably describe the reaction of most subscribers.

Scholar

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240 Messages

2 years ago

No excuse at all for not having local channels for everyone after two rate hikes. OTA not a option for me, been waiting since launch for nothing.

ATTTVNOWHelp

Community Support

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2.2K Messages

2 years ago

Hi @bcbsncjlj and @rkrichter,

 

I've updated the FAQ to go over how the Premium channel pricing would work. If you currently have the premium channel, you will continue to pay the same price. If you remove it and add it back on, it will be added on at the new price point.

 

David, AT&T Community Specialist

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.
beww357

Master

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4.6K Messages

2 years ago

I currently have HBO, will I continue to pay the same price I pay now? That happens to be zero.

bcbsncjlj

ACE - Expert

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19.7K Messages

2 years ago

Thank you @ATTTVNOWHelp - unfortunately my payment does not reflect that at all  Next payment shows a change of $80. I currently pay $40 for the grandfather rate plus $5 for HBO and $5 for Cinemax and $5 for the 3rd stream. That's a total $55 plus tax. With the $10 plan update charge it should only be $65 plus taxes not $80 plus taxes. Where is the other $15 coming from?

Award for Community Excellence 2020 Achiever*
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
ATTTVNOWHelp

Community Support

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2.2K Messages

2 years ago

Hi @beww357,

 

I am assuming it's for the HBO loyalty credit with a wireless plan. If so, then it will remain the same as long as no changes on the account. If not, let me know what promotional plan you are on, and I can look into it.

 

David, AT&T Community Specialist

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.
beww357

Master

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4.6K Messages

2 years ago

Yep, I get free HBO from my unlimited wireless plan.

Will I still get my $15/month discount on DTVN?

 

 

rkrichter

Professor

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1.3K Messages

2 years ago

I'm not sure you quite 100% answered the HBO/premium channel question. I see info for those that have an AT&T Wireless plan, and then I see you talk about how HBO works with Plus and Max. I apologise if I misread something, but what I'm asking is for someone who does not have AT&T anything except for DirecTV NOW, and has one of the 'older' plans (for example I have the Gotta Have It plan), will I still continue to pay $5/month for HBO and $8/month for Showtime, and will Starz still be included in my plan at no extra cost? Again, apologies if you did answer this and I'm just not seeing it. Thanks.

ATTTVNOWHelp

Community Support

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2.2K Messages

2 years ago

Hi @beww357,

 

You will still get the credit as long as you make no changes in your packages on both wireless and DTVNOW. The new packages are not eligible for the $15 discount.

 

@rkrichter ,

No apologies necessary. Sorry if what I said was confusing. You will continue to pay your current rate for Premium channels. This does not change unless you remove them or change to a package that may remove them. So as long as you have it and keep it, you will continue to pay the current price. As always, I have to add in the disclaimer prices are subject to change. Hope this answers your question, but if not, let me know.

 

-David, AT&T Community Specialist

*I am an AT&T employee, and the postings on this site are my own and don't necessarily represent AT&T's position, strategies or opinions.
BoardmanBear

Scholar

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177 Messages

2 years ago

If I was to look for the new plan that matches my current Go Big Plan, the new monthly Directv plan cost will be $124! Are you kidding me? So, I go to the tv everywhere apps that couldnt be authenticated thru directnow, they still cannot be authenticated with my grandfathered Go Big plan even though it no longer exists but is now part of the directv plans. Come on AT&T, GIVE US SOMETHING IN EXCHANGE FOR THE HIGHER PRICES!  

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