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Tue, Jan 21, 2020 1:54 PM

How Rising NFL Ratings Are Boosting Broadcast Networks Even After Scripted Losses

While it's not quite fourth down and long for broadcast networks, lackluster scripted-programming ratings and cord-cutting woes are weighing heavily on the industry's collective consciousness. So it's particularly good news that one broadcast mainstay seems to have regained its mojo: live football. After a bumpy year or two, the 2019 NFL regular season grabbed an average of 16.7 million TV and digital viewers, according to the league, marking 5% growth from the prior year.

Find out how - bereft of Game of Thrones and devoid of a successor to a scripted Sunday-night gladiator match, audiences may hold that live sports in general, and the NFL in particular, are the last bastion of appointment television.

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