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Saturday, December 16th, 2017 2:54 PM

False Advertising: Has anyone received this misleading - and misrepresenting - BOGO offer

I am aware of the mass market BOGO (buy one, get one) promotion AT&T is currently running for iPhone 8s.  It clearly states that a new activation is required.  However, about a week ago, upon signing into my account, I received a pop-up offer for a buy one, gift one.  In short, the offer's terms are different from the standard mass market offer, and no where in the offer is there a reference to needing to activate a new line.  In fact the offer explicitly states, "Req'd Wireless: Eligible postpaid wireless voice & data svc. on both (min. $70/mo. for new svc.; existing customers can add to elig. current plans)" (emphasis added).  So I immediately contacted AT&T thinking, wow, I have to take advantage of this great offer! 


Upon contacting AT&T -- and I have now been through several unproductive conversations and chats, I have a case id, and was promised a response 3 days ago and have received none, and every time I call I am told they will "get back to me" -- I have been repeatedly told that, no, the offer I received requires a new activation. I have demanded AT&T honor the advertisement I was shown, and they are bucking this.  I have requested AT&T that unless they resolve this, I will contact the New York State Attorney General's office.  Apparently they do not take false advertising seriously.

Has anyone else seen this offer?  It is clearly false advertising.

Here is the full text of the offer I received.


Buy One. Gift One. Buy an iPhone 8 and get an iPhone 8 on us when you buy both on AT&T Next® with eligible wireless svc. (min. 1st line $50/mo.; 2nd line $20/mo.)

Terms and Conditions:  SMARTPHONE BOGO: Expires 12/14/17. Select locations. Must buy each iPhone 8 64GB ($699.99) on 0% APR AT&T Next (30 mos. at $23.34/mo.) or AT&T Next Every Year (24 mos. at $29.17/mo.) with eligible service. After all credits, get iPhone 8 64GB for free. Max credit may be applied towards other eligible iPhone 8/8 Plus models priced up to $950, which will be discounted but not free. iPhone X is not eligible. Req'd Wireless: Eligible postpaid wireless voice & data svc. on both (min. $70/mo. for new svc.; existing customers can add to elig. current plans). If you cancel wireless svc. on one, will owe that device balance of up to $950. Activation Fee: Up to $25/each. Return: Return w/in 14 days. Restocking fee up to $45 each may apply. Bill Credits: Applied in equal amounts to device over entire agmt term & will not exceed $700. Both wireless lines must be on same acct, be active & in good standing for 30 days to qualify. To get all credits, free wireless line must remain active, with eligible service, and on agmt for entire term. If you cancel service, upgrade or pay up/off agmt early your credits may cease. Limits: May not be combinable w/other offers, discounts, or credits. Purchase, financing & other limits & restr's apply. Participation in this offer may make your wireless account ineligible for select other offers (including select bill credit offers) for a 12-month period. See store or for offer details.
GEN. WIRELESS SVC.: Subj. to Wireless Customer Agmt ( Credit approval required. Svcs not for resale. Deposit: May apply. Limits: Purch. & line limits apply. Prices may vary by location. Taxes, fees, monthly, other charges, usage, speed, coverage & other restr's apply per line. See for details on fees & charges. Promotions, terms & restr's subject to change & may be modified or terminated at any time without notice.

Community Support


231.3K Messages

6 years ago

Hello and good afternoon @ singerslp.

I appreciate you reaching to the Community Forums to address you concerns about the Buy One, Get/Gift One (BOGO) promotion. I recognize you have a lot of your valued time to get an answer to this pop-up.  I value your time immensely and I want to investigate this further.

Please send a private message to @ATTCares, and include your account and contact information, a good contact number, and the best date/time to reach you, including your time zone.

I wish you the best and have a great day!

Richard, AT&T Community Specialist

ACE - Expert


64.7K Messages

6 years ago

@singerslp I never got that pop up but it reads the same as the offer details from the main website and you are right, the new line was not mentioned in the "offer details" but it was listed on the web page that got you to the offer details. Let us know how this works out for you. 

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