TWITCH MIGHT BE THE ANSWER TO THE MUSIC INDUSTRY’S LIVE-STREAMING PROBLEMS

Superstar live-streaming had such high hopes during the year of the pandemic, yet never panned out exactly like anyone expected. While on the surface there seems to be great interest in the product, most artists not named BTS have experienced less-than-stellar results from the effort.

Big-time tech problems have gotten in the way, but could they have solved through the use of a giant platform somewhat overlooked by the music industry?