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Mon, Aug 3, 2020 2:55 PM

How Artists Can Optimize The Virtual Concert Experience

Virtual concerts are finally getting more interactive. 

Four months into the pivot to the lion’s share of live music being delivered largely via live streams, a host of shows, charity events and even festivals are cropping up in with varying levels of interaction that herald deeper engagement for both fans and brands.


The evolution is both promising and necessary. While a virtual show will never replace the communal sway and sweat of an in-venue experience, fans fatigued by mediocre one-way music delivery need more immersion, and artists need ways to earn more money for themselves and the causes they support. 


Enter live-streaming 2.0. On any given night fans can find a growing number of primarily DJ performances on platforms complete with shout-outs and emoticons. Wave last month launched the “One Wave” immersive series with artists including John Legend and Tinashe. Events staged within online gaming platforms are rising up. Hello, Travis Scott. 


But with this brave new world of larger-scale immersion comes a whole lot of learning.

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