In the ultimate future dvd blu ray and even cd will not exist for the majority of customers. All media will come into the home digitally. The question is which device/company will be the center of the universe so to speak or will just be one of many providers. Directv is well positioned for this but will have to get equipment in common use that has a full functioning internet browser and can play at high resolution any media regardless of where it originates(net, customers computer etc. To do this the box has to play all formats it is presented(no video codex issues etc.) and must play photos at high resolution. Current media share has very limited capability. This opens up the opportunity for google tv to be the central device simply by having directvs hdmi output as one of their inputs among lan etc. They will then connect to the TV direct or through a receiver.Having the direct tv box serve these functions would keep google out of their business. Just my thoughts.