Can't reach nvidia.com

I put the BGW320 in bridge mode a few months ago and forwarded everything to my ASUS router. I have made ZERO changes to my network gear since.

A few days ago, I was able to reach www.nvidia.com with no problem. The past couple of days, it's unreachable. If I take my phone and turn off wifi and go out through cellular, I can get to Nvidia's page. If I go through my network, none of the PCs in my house can reach it.

Any ideas?

I can ping it and traceroute completes..... I'm stumped. In the morning, I'm going to power cycle the 320 to see if that fixes it.

UPDATE: If I type nvidia.com into a browser, it doesn't work. If I go into Google and search for 'nvidia' and click one of their links, it works! What the heck?